SwapaTool.com: An Answer to the Economy?

The stock market is down, gas prices are up, expenses are on the rise and “fair market” values don’t seem to be very fair at all. In these troubled economic times, we have all had to tighten the belt a couple more notches. Turn on the news, read the newspaper, talk to your friends and coworkers, and you realize that the economy is affecting everybody.

I personally believe that much of the economic depression currently being experienced is sponsored in part by irresponsible reporting. Well, Chicken Little may be able to make a lot of money by reporting the falling of the sky, but isn’t it funny how somehow the economy is still sound enough to allow companies to buy advertising spots run during news programs? Of course, many of them seem to be pharmaceutical companies advertising the latest and greatest anti-depressant; any connection? Nonetheless, people are still spending money, just more conservatively.

The news spotlight ought to be on individuals, organizations, and companies who are doing all they can to support the economy, not the recession. I also believe that companies who survive current economic conditions are truly offering something special to the public and are recession resistant because of the value, quality, and services they offer, not their current cash flow.

"Green Roofing" in Nashville

With the economy it its current state, most companies have less work, employ fewer people, and are making smaller profits than they've seen in years.  Many business owners and managers are now faced with making tough decisions to simply stay afloat.  I have read a few articles on companies that are changing strategies to remain competitive.  Contractors that once offered one or two core services are branching out and providing new ways to capture the short list of clients still building and developing. 

"Where Do You Buy Used Equipment?"

Our latest reader poll, "Where Do You Buy Used Equipment?" has closed with a very interesting result.  The purpose of the poll was to find out where a buyer is typically buying equipment, especially in the current economy.  Readers were given the option to vote for more than one category if they use several outlets when looking for equipment.  Some of the factors a customer takes into consideration when making a purchasing decision are undoubtedly at the root of the overwhelming favorite, "Rental Company Sales".  Would it be a certain comfort level that comes from being able to put a face to a name? Reliability or trustworthiness of the particular salesperson?  If a buyer's main concern is cost, what real value is there in buying from a rep at a local company? 

Current Advertising Subcategories on SwapaTool.com

If you are reading this blog and are unsure if your company fits into one or more of our customized categories, please look through the current list.  Remember, if you don't fit into one of these, please let us know and we will create a suitable subcategory for you.  Click here to send your message to the staff at SwapaTool.com.

SwapaTool.com: Increasing Your Exposure to Prospective Customers

I was wondering recently if many of our prospective SwapaTool.com customers realize what a subscription can do for their business.  For that matter, do our current customers even realize what they are getting for their money?  Are they aware of all the ways they can use an ad package to suit their companies' needs?  Let's say you are the owner or project manager for a regional Plumbing and HVAC company.  You have dynamic and diversified services to offer your customers but no good way to get the word out.  The same old advertising technique is getting you nowhere.  You are paying way too much to be pigeon-holed into a predetermined category that doesn't come close to encompassing what you can really do for your customers.  I want to address a few possible needs that owner or manager may have and show the ways SwapaTool.com can answer those needs with our customized subcategories.

Equipment Depot Aggressive on Used Equipment Sales

I just received a call from Alan Hunt at Equipment Depot.  He requested that the price be lowered on several pieces of used equipment listed on SwapaTool.com to sell immediately.  The price changes reflect Equipment Depot's strategy to target certain machine types for faster sale.  Alan has had great success selling used machines lately and is focusing on these certain categories.  He currently has 11 equipment listings from mini-excavators, large excavators to forklifts and boom lifts.  Please check out Alan's listings on SwapaTool.com by clicking "Tools/Equipment" and typing "Equipment Depot"(or just "Depot" - it works just as well).  I hope interested buyers take advantage of these offers; I doubt this equipment will last much longer, especially at these prices.

Equipment Depot October Used Equipment Special: 2) JLG 60' Booms

2004 JLG 600S-DF

1700 Hours

Dual Fuel Machine - LP and Gas - Great for Industrial applications

This 60' boom will be repainted before sale!

Full Maintenance Record Available at Equipment Depot

$28,500
*Price reduced to $27,500*

Call Alan Hunt at (615) 752-0664 to learn more.

We now have a great selection of used equipment.

Click here to see this ad on SwapaTool.com

2004 JLG 600S-DF

1900 Hours

Dual Fuel Machine - LP and Gas - Great for Industrial applications

Full Maintenance Record Available at Equipment Depot

$28,500
*Price reduced to $27,500*

Call Alan Hunt at (615) 752-0664 to learn more.

We now have a great selection of used equipment.

Click here to see this ad on SwapaTool.com